Quick Notes: Social Tokens and the Future of the Creator Economy Powered by Roll
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The evolution of the creator-community relationship will be driven by social tokens. Roll provides the tools for creators to mint social tokens on the Ethereum blockchain.
Content creation is becoming an aspiration for many due to the perceived status and opportunities to gain riches:
Tens of millions of people identify themselves as content creators
The content creation industry is growing over 10% per year
Monetization is a key challenge for content creators and many strive to be like Khaby Lame
While today’s social content platforms don’t provide value for both creators and fans, social tokens create the opportunity for creators to own the relationship with their fanbases
Roll is driving access to the future of content creation which will propel the onboarding of Web2 users to Web3:
Roll blends strong user experience and strong technicals to allow creators to intuitively create social tokens to engage their fans
Roll has established partnerships with emerging artists like Harrison First and iconic content creators
Roll has achieved traction with $1B+ users yielding strong investor interest and multiple rounds of funding
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