Web3 and its Impact on the Evolution of Fashion

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“If you look good, you feel good. If you feel good, you play good. If you play good, they pay good.”This quote from Deion Sanders, while originally mentioned in a sports context, captures the essence of fashion. One’s fashion choice is supposed to somewhat express who they are and provide comfort in their individual selves. Fashion matters not only in real life but also in our digital spaces such as video games. In games like NBA 2K, gamers can customize their characters and outfit them with branded gear that real pro basketball players wear. As they play against other gamers, their fashion sticks out and sometimes, gamers will pay fiat money to customize their character how they like. To give further context, Fortnite earns over a billion dollars in revenue a year. This interest in virtual fashion will not fade away and will continue into web3.